Remaining amount to be incurred by restaurant partners. “During the pilot, Swiggy was bearing 90 per cent cost in case of refund while with a full-fledged launch, it’s bearing 70-80 per cent (depending on nature of terms and condition) cost if it fails to deliver within 30 minutes timeline. So far, quick service pizza chain Domino’s has only been able to execute 30 minutes delivery on a huge scale. Importantly, Swiggy has become the first aggregator to offers 30 minutes delivery or free service. “Besides, it also onboarded restaurants that can prepare and package food within 15 minutes in 2 km radius,” added above restaurant partners.Īlthough, ‘30 minutes delivery or free’ feature is dynamic and Swiggy keeps removing and adding the offer as per the availability of riders. “The company has successfully completed a pilot in Gurugram and has rolled out ‘30 minutes delivery or free’ feature in Delhi NCR and select areas of Bengaluru,” said multiple restaurant partners who have been a part of the programme.Ĭurrently, about two-thirds of participating restaurants are cloud kitchen as their response time (food preparation to packaging) is quick. To weed out this pain, Swiggy is guaranteeing delivery in 30 minutes else it will refund the order value (amount). Besides dishing out discounts, Zomato and Swiggy have been offering a slew of features including subscription to make online ordering frequent and sticky.ĭespite solving several pains attached with food ordering, consumers still have to wait anywhere between 45 to 60 minutes to get a hold on food. Foodtech has turned out to be hyper-competitive segment as deep-pocketed players are fighting out to dominate a larger market share.
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